With the name in hand now I needed a logo.  I hired a consultant for the original logo.  They came up with a variety of suggestions and I finally settled on the world wrapping CT combo. I thought this was a pretty strong logo and I liked the color scheme.  I’m a big fan of red!  Once I had the business name and the logo (and a big stack of incorporation documents, tax forms, etc) we were ready to go.

I liked the original logo but there was always the challenge of where to put the company name. Should it go to the right of the logo, below the logo or somewhere else entirely.  Also, I had to decide whether to use “Coretechs” or  the longer version “Coretechs Consulting, Inc.”.  Also, if you’re not AT&T you may struggle with brand recognition.  AT&T can get away with a picture of the globe and some blue lines. However, those of us with a slightly smaller business have to make sure the company name always appears with the logo hence the location issues. 

So, after many years of considering my options I worked with a client of mine to tighten up the coloring and worked to incorporate the business name with the logo. This dealt with the name issue external to the image and was a step in the right direction.  However, the font size on the logo was not quite large enough to stand out as a readable element and it didn’t work well where you didn’t have a lot of space.

So, back to the drawing board for the next iteration.  I didn’t know exactly what it would look like but I took the latest version to a former staff member to try and get over this last challenge.  They were able to make the leap to the idea that the business name could be slightly larger than the base logo and hence provide enough space for the business name that it was easily readable in any situation  Additionally, they added some slight customization around the name, left and right, that enhanced the original logo while still adding the new information I was looking for. This really popped!