If you have a great idea for a web-based business process or you have already built out a website for that process then White Labeling your software might be a good fit for you.  White Labeled software can have different meanings depending on your relationship to the product.  In this article we’re assuming that you own the original system and wish to market it to others. Let’s say that you have developed software for your dry cleaning business, “Bob’s Dry Cleaning”.  You have three locations and all locations use the software.  You tell your competitor who owns “Sally’s Dry Cleaning” about the software you’ve developed.  They don’t have a comparable solution and would like to use your software.  Even though they’re a competitor they’re willing to pay you a monthly fee to use your system.  You decide this is a good idea and now you need a software development company like Coretechs to help you “White Label” your software.

We’ll work with you to update your software so that not only can you and your team login to manage your own business but also your competitor can login and manage their own business as well.  Both of you would only see operations related to your own business even though you would be using the same software.  The difference is, now it’s designed to be multi-tenant with complete anonymity and security for all users.  With your first successful client on board you can now market your software to additional businesses within the dry cleaning industry and establish a potentially considerable monthly revenue stream.

White Labeling your software is not a new idea. In fact it is becoming more common. If you have a good product and can make it dynamic enough for others to use it, then you can set yourself up with a good business.  We have helped customers create brand new white label solutions, upgrade and move existing white label products to new environments and have taken existing solutions and turned them into white label products. All of these paths come with unique challenges but here are some things our team has learned along the way.

Software solutions should have a specific function in mind. The software needs to satisfy a need for your customers. It does not need to fit every single industry. Find your niche and cater to that market. If you are taking an existing system and making it a white label solution, if at all possible have some potential customers ready to use your new system.

Be ready for scalability and growth costs. Once you get everything “perfect”, have a plan on how to support growth of data and usage. With the way information spreads today, it is very possible you could hit the jackpot in business and might need to support that demand. This includes your server costs, databases and other infrastructure.  What do monthly costs look like?  Can your hosting company scale quickly  and efficiently to handle greater volume?  Can you handle ten clients as easily as one?

More features means greater client retention and a broader audience. On Day one your clients will start requesting additional features.  Those new features in turn will bring in more new clients and your business will grow.  However, you should be “choosy” with what new functionality you want to add.  Try to make sure it will have the broadest possible client appeal.  Teaching your customers why the software is the way it is, how it was intended to be used and how they can make it work for them, will win you those long client relationships. Reach out to Coretechs and we can help and advise you every step of the way!